Education
University of South Carolina, Columbia, SC May 2024
Bachelor of Arts in Mass Communication and Journalism; Minor in Studio Art
GPA: 3.7/4.0
Cum laude
Experience
Social Creative Intern
MZ Wallace | New York, NY
October 2024- May 2025
Assists in pre-production and post- production of photoshoots through sourcing props, coordinating materials.
Contributes to the making of TikTok and Instagram content through shooting, editing, and the origination of ideas.
Assists in influencer research and outreach for PR gifting and potential partnerships.
Develops comprehensive decks and mood boards to effectively organize and present potential ideas and inspiration for the team.
Gathers and analyzes social media metrics using Dash Hudson, presenting insights in social team meetings to inform strategy and performance discussions.
Design Intern
Parker & Company Designs | Southport, CT
May 2023- August 2023
Worked directly with Parker Rogers, the owner of the interior design firm, to assist in daily operations, including organizing and maintaining fabric and wallpaper samples, attending and contributing to daily team meetings, and preparing detailed quotes for clients.
Efficiently managed the organization and filing of design materials, ensuring easy access and retrieval, to enhance workflow and project turnaround times.
Learned to understand and align with clients' design goals and visions to ensure that their priorities were met.
Assisted in preparing client quotes, providing accurate estimates and contributing to clear and effective communication between clients and the design team.
Intern
AMOI Weddings | Columbia, SC
April 2022- August 2022
Assisted directly in planning, coordinating, and executing various aspects of weddings to ensure preparation and event organization.
Facilitated an efficient guest reception process to improve the overall experience for wedding attendees.
Addressed and resolved issues with professionalism and composure, contributing to a positive and stress-free environment for both clients and guests.
University Experience
Capstone Portfolio Development
Reviewed and revised projects completed in prior courses by analyzing their strengths and weaknesses.
Reflected on aspects that felt successful and what areas might have benefited from further development.
Transformed initial projects into more refined and impactful pieces to prepare for the final portfolio, ensuring that it meets high standards of quality and professionalism.
Alpha Chi Omega Sorority
Assisted in organizing or participating in community service projects and philanthropic events to support local and national causes.
Provided mentorship and support to fellow members, helping them navigate both personal and academic challenges.
Edited and streamlined chapter communication methods.
Improved connection with over 500 recruits through better communication channels.
Gained valuable skills in leadership, strategic planning, and effective communication.
Technical Skills
Dash Hudson, Figma, Notion, Airtable, Photoshop, Illustrator, Indesign, Premiere Pro, Bridge, Adobe XD, Canva, Capcut, Microsoft Office
Social Media Manager
Amoureux Beauty | New York, NY
June 2025- Present
Content Production Assistant
SDH Paints | New York, NY
December 2025- Present
Assist in on site photoshoots for upcoming brand campaigns and launches.
Gathers material for shoot preparation, including building mood boards, sourcing trending TikTok audios, and gathering styling and posing inspiration.
Oversee the shoot day making sure we are on schedule.
Shoot photo and video for BTS as well as additional assets on Iphone.
Marketing Lead
Beya New York | New York, NY
May 2025- Present
Leading idea generation to final rollout of content across Instagram.
Develop and maintain brand identity through content planning.
Oversee the social content calendar, coordinating the schedule between collaborations and partnerships.
Manage and grow the TikTok, developing engaging video content aligned with current trends and brand identity.
Plan, create, edit, and publish all TikTok content, maintaining a consistent posting schedule to optimize audience engagement.
Track content performance metrics (views, engagement rate, follower growth, etc.) to share content strategy.
Organize and manage digital assets including video files, captions, and visuals.
Analyze audience behavior and platform trends to adjust content direction and drive follower growth.
Contact Me
PHONE
groff_maelani@icloud.com
+1 914-330-4049
